E-Strategy

Many clients have been dubbing their new approach to their Internet plans as their E-Strategy. E-Strategies are nothing new, but what seems new is this wave of actually walking the talk. Not only has the Internet become a central strategy from top to bottom, many have expressed an almost equal desire to reduce (some even trying to eliminate) the hard printing (and distribution) of information.

The following is a collection of what seems most commonly called out.

• Content must move quicker from thought to site
• Collect and/or improve upon profiles of visitors
• Visitors desire quicker access to new product (service) information
• Visitors need better indexing of sub content as site becomes more complex
• Related content (i.e. see also) linkage between products are needed
• Web analytics is more prevalent within planning
• More flexibility in changing the structure or look of the site as business plans change
• International treatment: multi-language, different product offerings depending on region