Email Newsletters Will Slim-Up

The facebook model where you receive an email notification to go to the site to see things/updates is the most efficient - obviously. Everyone posts to the site, email is used to notify.

Email marketing is more expressive - but is that model going to change? Times are demanding more efficient expediency. The combination of email alerts and news-feed on the landing page accomplishes notification and then further informative delivery when you get there. The idea that you kill 2 birds with one stone has a lot of merit - those visiting without prompting and those prompted. Email newsletters seem too customized to pulling people in.

Now I understand that it's a traffic builder - pulling people in who might not ordinarily be motivated by a plain notice from an email. But I also have to ask the question of - if someone subscribes to your notification, a simple headline - if interesting - could be enough to have me quickly click and check it out. A single click from the email takes 2 seconds.

This is just an exercise in thought, but the idea is very inspiring as to the most optimal ways of using email notifications along with dynamic content on the landing page.